 | Dear Sir/Madam, Tickets are selling fast for the Campaign Middle East's Out of Home (OOH) breakfast briefing taking place tomorrow, November 10. We are not surprised as this is always Campaign Middle East's most anticipated event of the year.
It's your chance to get up-to-speed on outdoor advertising, discovering the latest trends and measurement tools. You will also be able to rub shoulders with industry heavyweights during two networking sessions. We have three panel discussions for you to enjoy and two keynote speeches brought to you by Hills Advertising, Hypermedia, IPSOS, Seventh Decimal and Viola.
Check out the full agenda below: | | | | 8:00am: Registration & Breakfast | | | | 9:00am: Welcome Speech by Nadeem Quraishi, Publisher at Campaign Middle East | | | | 9:05am: Chair's opening remarks – Introduction by Justin Harper, Editor at Campaign Middle East | | | | 9:10am: Keynote presentation: Out of Home industry achievements in 2023 by Maud Moawad, CEO, Seventh Decimal | | | |  | Maud Moawad, CEO, Seventh Decimal | | | | 9:30am: Panel 1: Outdoors' role in omni-channel campaign planning | | | |  | Moderator: Justin Harper, Editor, Campaign Middle East |  | Speaker: Henrietta Shakespeare, Executive Growth & Operations Director, Viola Communications |  | Speaker: Lewaa Hamadeh, CTO & Co-founder, Seventh Decimal | | | |  | Speaker: Terry Mo, Head of Digital, MENA, OMD |  | Speaker: Jad Daou, Business Director, UM MENA | | | | 10:00am: Panel 2: Maximising impact: creative strategies in outdoor advertising | | | |  | Moderator: Hiba Momani, Managing Director, Hills Advertising |  | Speaker: Urszula Bieganska, Head of Marketing, Middle East Africa, LEGO Group |  | Speaker: Pauline Rady, Group Director, Spark Foundry | | | |  | Speaker: Zeina Kawas, Executive Director, Head of Brand and Marketing, Standard Chartered Bank | | | | 10:30am: Coffee networking break | | | | 10:50am: Keynote presentation: Using data insights to navigate the future of Out of Home Advertising in the MENA by Elie Aoun, CEO, Ipsos | | | |  | Speaker: Elie Aoun, CEO, Ipsos | | | | 11:20am – Panel 3: AI smart technology in OOH retail media and public transportation | | | |  | Moderator: Philip Matta, Group COO, Hypermedia |  | Speaker: Iman Nahvi, Founder and CEO, Advertima |  | Speaker: Layal Hassi, Media Planning and Buying Manager, Commercial Brand & Marketing Communications, Du | | | |  | Speaker: Jad Hindy, Senior Vice President, Marketing, EXPO City Dubai | | | | 11:50am: Closing comments Justin Harper, Editor, Campaign Middle East | | | | TLDR; Campaign Breakfast Briefing: Out of Home Date: Friday | November 10 Time: 8 am – 12 pm | | | | Regards, Campaign Middle East Team | | | | THANK YOU TO OUR SPONSORS | | | | |
